The fair is the easy part
A good trade show gives you dozens of conversations in a few days. The hard part comes afterwards: a stack of business cards, a list from the organiser's badge scanner with names but no context, notes on the back of a brochure, and a sales team that's already busy again. By the time someone follows up, the visitor may have forgotten your stand.
Good event lead capture is less about scanning fast than about what you save with each person: who they are, what you talked about, how interested they are and what you promised. Get that down at the stand and the follow-up almost writes itself.
Below: what to do before, during and after a fair, and how Veey helps at each step. Lead capture, the scanner, events and follow-ups are in every Veey plan, with no per-lead or per-scan fees and no scan caps, so every visitor is worth a scan.
Everything you need at the stand, and after it
A card for everyone on the stand
Event mode
They scan, you both get the details
Scan badges and business cards
A name or an email is enough
Saved as a lead, nothing sent
Notes, voice notes and tags
Send your card later
Debrief and reminders
Follow-up emails, drafted
Every lead, per event
No fee per lead
Before, during and after the fair
Before: set up the stand
During: capture every conversation
The same evening: debrief
Within days: follow up
Four ways to capture a lead
| What you get | Best when | |
|---|---|---|
| They scan your QR code (Share Back) | Details the visitor enters themselves, and they leave with your card | The visitor is interested and has their phone out |
| You scan their badge | What's on the badge, read by AI and filled in by enrichment | The stand is busy and conversations are short |
| You scan their business card | The card's details, read by AI, plus what enrichment can add | The visitor still carries paper cards |
| You type an email or a name | Job title, photo, company and more, filled in from a name or work email | No card, no badge, or you meet someone in the aisle |
However you meet, the person is saved with the event, your notes and tags. Leads you scan or type in get nothing from you until you decide.
Questions about trade show leads
Nothing. Lead capture, the scanner, events, follow-ups and AI enrichment are included in every Veey plan, with no per-lead or per-scan fees and no scan caps.
You pay per user: Solo is €9.99 a month, Team (2–5 users) €8.99 per user a month, and Business (6 or more users) €69 per user a year. Every plan has a 30-day free trial.
No. Your card opens in any browser when they scan your QR code, and they can save you as a contact on their phone. Share Back needs no app or account either; if they're new to Veey, they get their own digital card, pre-filled from their email address, with a 30-day free trial.
No. Veey runs in the browser on your team's own phones and can be added to the home screen. Badges and business cards are scanned with the phone's camera, and visitors scan your QR code with theirs. No NFC tags or badge readers.
Yes. Everyone on the stand has their own card and captures leads on their own phone, tagged with the event. With Veey for teams, the company sees who the team has met, can export those contacts as a CSV file, and keeps them when someone leaves.
Within days, while visitors still remember your stand and your conversation. Debrief the same evening, send cards and follow-up emails in the first days after, and let reminders catch promises with later dates.
Export your connections as a CSV file and import it into your CRM or a spreadsheet. Any single contact can also be saved as a vCard. Veey has no direct CRM integrations yet, so CSV is the way in today.
Swapping details at a stand is not the same as signing up for your marketing. Ask before you add anyone to a newsletter or mailing list, note the answer on the lead, and check your routines with whoever handles data protection at your company.
Veey stores your data in the EU (Finland), encrypted in transit and at rest; the privacy policy explains how it's handled. AI features ask for your consent first.
Yes. Event mode works for conferences, seminars, customer evenings and networking breakfasts too. Tag people with the event and see everyone you met there afterwards.